ANALYSIS OF THE PERCEPTION OF BMX SPORTS AMONG THE OLDER GENERATION (USING THE EXAMPLE OF THE RUSSIAN AUDIENCE)

In this article, the author uses examples to consider the history of the formation of BMX (hereinafter – Bicycle Moto Cross), its transition from motocross to a separate type of cycling. I have identified the reasons for the opinion of the older generation about this sport. He conducted an analysis of the audience interested in this sport in order to further use the data obtained to promote BMX sports among the Russian population. In addition, attitudes towards this sport are analyzed, the main factors influencing opinion formation are identified, and recommendations are made to improve the perception of BMX culture by older age groups.