ANALYSIS OF MARKETING RISKS OF PROMOTING CHINESE BRANDS OF ELECTRONIC PRODUCTS IN RUSSIA

The article discusses marketing strategies for promoting Chinese brands to the Russian market. The risks and problems of increasing the share of Chinese brands in the Russian market are investigated using the example of Xiaomi. Recommendations are proposed to reduce the identified risks and restrictions for Chinese companies in the Russian electronics market.

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Publication Details

Journal
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Published
2025-01-01
DOI
https://doi.org/10.36871/ek.up.p.r.2025.01.14.010
Primary Topic
Digitalization and Economic Development in Agriculture
Type
article
Field-Weighted Citation Impact
0.00
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article

ANALYSIS OF MARKETING RISKS OF PROMOTING CHINESE BRANDS OF ELECTRONIC PRODUCTS IN RUSSIA

Yin Huixin
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Digitalization and Economic Development in Agriculture
article

ANALYSIS OF MARKETING RISKS OF PROMOTING CHINESE BRANDS OF ELECTRONIC PRODUCTS IN RUSSIA

Yin Huixin
article en

Abstract

The article discusses marketing strategies for promoting Chinese brands to the Russian market. The risks and problems of increasing the share of Chinese brands in the Russian market are investigated using the example of Xiaomi. Recommendations are proposed to reduce the identified risks and restrictions for Chinese companies in the Russian electronics market.

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYAVol. 1/14(154)
Openalex Percentile: Top 91%
Digitalization and Economic Development in Agriculture
DOISourceOpenAlex
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ANALYSIS OF MARKETING RISKS OF PROMOTING CHINESE BRANDS OF ELECTRONIC PRODUCTS IN RUSSIA — Yin Huixin · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA (2025) | TGRS Research Map | TGRS