“SUSTAINABLE TOURISM PRACTICES IN DELHI A MARKETING PERSPECTIVE”

Sustainable tourism has become a crucial approach to balancing economic growth, environmental conservation, and social responsibility. In a rapidly urbanizing and culturally rich city like Delhi, implementing sustainable tourism practices is essential for promoting responsible travel while safeguarding heritage and natural resources. This paper examines sustainable tourism in Delhi from a marketing perspective, analyzing the strategies used to position the city as an eco-friendly and culturally immersive destination. Marketing plays a key role in advancing sustainable tourism through awareness campaigns, branding efforts, and digital engagement. The study evaluates the effectiveness of green marketing strategies, such as eco-certifications, responsible tourism promotions, and digital content that highlights sustainability initiatives. Public-private collaborations, corporate social responsibility (CSR) initiatives, and government policies, including efforts by the Delhi Tourism and Transportation Development Corporation (DTTDC), are assessed to determine their influence on tourists' decision-making.