Sustainable Lifestyle Choices in Chhattisgarh, India: Financial Implications and Consumer Behavior

The paper studies the sustainable lifestyle choices in Chhattisgarh, India, employing a mixed-methods approach with a structured questionnaire filled through Google forms. It aims to understand the adoption of sustainable practices (minimalism, sharing economy, mindful spending, energy conservation) and explore the associated financial implications. Data analysis of the 100 respondents (primarily young adults and students) revealed a positive inclination towards sustainable behaviors. A significant portion of the respondents reported practices like minimizing consumption (57%), occasionally following "Reduce, Reuse, Recycle" (62%), and utilizing shared transportation services (55%). Additionally, mindful spending (always: 36%, sometimes: 48%) and prioritizing energy-efficient appliances (always: 50%) were evident. However, the financial aspects of sustainable choices presented challenges. Respondents highlighted concerns regarding the higher initial cost of sustainable products, limited availability, and potential greenwashing by manufacturers. Despite these obstacles, a strong consensus (96%) believed that adopting sustainable lifestyles offers long-term financial benefits and cost savings. The findings suggest that while a willingness to adopt sustainable practices exists, addressing affordability and accessibility concerns is crucial for widespread adoption. Furthermore, promoting financial literacy can empower individuals to make informed decisions about sustainable choices.