The Psychology Behind Advertisements and Consumer Behavior

Advertisements affect what people buy and why they choose certain products. Companies use psychology to create ads that grab attention and influence decisions. They use emotions, social trends, and smart marketing tricks to make products seem more appealing. With technology, ads have become even more personal, using data to target people based on their interests. This research looks at how different advertising techniques work, like hidden messages, quick buying decisions, brand loyalty, and ethical issues. Understanding these ideas helps businesses sell better and helps people make smarter shopping choices.

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Publication Details

Journal
International Journal For Multidisciplinary Research
Published
2025-04-03
DOI
https://doi.org/10.36948/ijfmr.2025.v07i02.40468
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

The Psychology Behind Advertisements and Consumer Behavior

Rayna Binu
International Journal For Multidisciplinary Research
Consumer Behavior in Brand Consumption and Identification
article

The Psychology Behind Advertisements and Consumer Behavior

Rayna Binu
article en

Abstract

Advertisements affect what people buy and why they choose certain products. Companies use psychology to create ads that grab attention and influence decisions. They use emotions, social trends, and smart marketing tricks to make products seem more appealing. With technology, ads have become even more personal, using data to target people based on their interests. This research looks at how different advertising techniques work, like hidden messages, quick buying decisions, brand loyalty, and ethical issues. Understanding these ideas helps businesses sell better and helps people make smarter shopping choices.

International Journal For Multidisciplinary ResearchVol. 7(2)
Millennium Engineering and Integration (United States) (US)
Openalex Percentile: Top 92%
Consumer Behavior in Brand Consumption and Identification
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