The Psychology Behind Advertisements and Consumer Behavior
Advertisements affect what people buy and why they choose certain products. Companies use psychology to create ads that grab attention and influence decisions. They use emotions, social trends, and smart marketing tricks to make products seem more appealing. With technology, ads have become even more personal, using data to target people based on their interests. This research looks at how different advertising techniques work, like hidden messages, quick buying decisions, brand loyalty, and ethical issues. Understanding these ideas helps businesses sell better and helps people make smarter shopping choices.
Authors
- Rayna Binu
Institutions
- Millennium Engineering and Integration (United States) (US)
Publication Details
- Journal
- International Journal For Multidisciplinary Research
- Published
- 2025-04-03
- DOI
- https://doi.org/10.36948/ijfmr.2025.v07i02.40468
- Primary Topic
- Consumer Behavior in Brand Consumption and Identification
- Type
- article
- Field-Weighted Citation Impact
- 0.00