Environmental, Social, and Governance (ESG) Funds: Awareness and Investment Intention among Retail Investors.

This study examines retail investors' awareness, perception, and intention toward ESG investments using various statistical techniques. Percentage analysis provides insights into demographic distributions and ESG awareness levels. Chi-square tests explore associations between categorical variables such as gender and investment intention. Independent samples t-tests and ANOVA identify differences in ESG perception across demographic groups. Correlation analysis assesses relationships between investment knowledge and intention, while factor analysis identifies key dimensions influencing ESG investment decisions. Regression analysis evaluates the impact of financial literacy, income, and risk perception on investment behavior. Additionally, mean and standard deviation help understand data trends and variability. Ranking and Likert scale analysis further highlight investor preferences and concerns. The findings contribute to understanding ESG investment behavior and suggest targeted strategies to promote sustainable investing.