CHALLENGES FACED BY GEM AND JEWELLERY EXPORT WITH SPECIAL REFERENCE TO COIMBATORE CITY

Coimbatore, a prominent city in southern India, is renowned for its skilled gold jewelry craftsmanship, blending traditional designs with modern aesthetics. The city has established itself as a key contributor to India's gem and jewelry export industry, with a significant portion of its products reaching markets across the Middle East, Europe, and North America. However, despite its expertise, Coimbatore's jewelry export sector faces numerous challenges that hinder its growth and competitiveness on the global stage. Key issues include the volatility of gold prices, supply chain disruptions, fierce competition from established jewelry hubs, and slow adoption of modern manufacturing technologies. Additionally, a shortage of skilled labor in new production techniques, the need for international certifications, and sustainability concerns present further obstacles. Regulatory complexities, logistical inefficiencies, and a lack of brand recognition in global markets also add to the difficulties faced by Coimbatore's exporters. Furthermore, foreign exchange fluctuations create additional uncertainty, impacting profitability and market demand. Addressing these challenges is crucial for Coimbatore to strengthen its position in the global jewelry market.