The Impact of Digital Advertising on Consumer Spending

This paper investigates the impact of digital advertising on consumer spendingbehavior, focusing on the role of targeted ads, social media platforms, and searchengine market. Digital advertising is a marketing strategy that involves launchingadvertisements through online channels to promote brands,products, or services.Withthe rise of digital advertising , businesses use platforms like instagram,google,Facebook to reach a large scale of customers.Digital advertising functions effectivelyfor driving traffic into physical stores.It draws in customers seeking particular goods