Consumer Buying behaviour towards branded apparels in Hamirpur Himachal Pradesh

Clothing is as essential to a person as food and shelter. The objective of the paper is to examine the impact of perceived value on the purchase behavior towards branded apparel in Hamirpur Himachal Pradesh. Nowadays the consumer attributes are changing very frequently. So the maintain the profit level or to be in stable position in the market is very important. The present study is to find out the attributes and preference of Branded apparel buyers. Therefore, this study will be serving as a beneficial tool to get the basic information about the preference and factors for new entries and present players in the production of Branded apparels.