Digital Transformation and Organizational Culture: A Study of How Culture Impacts Digital Adoption

As today's information society develops, corporate processes are being digitally transformed through extensive use of digital technology, creating new demands on company staff, such as a higher degree of digital skills and knowledge. Organisational culture shifts cause the need for information and communication technology (ICT) specialists to develop, which in turn causes the educational system to modernise. In light of the rapid evolution of data social orders, recent studies on computerised change indicate that in addition to a growing demand for computerised skills in the labour market, a number of initiatives to alter the hierarchical culture of work are also required to be developed and put into action. In order for any business entity to benefit from digital transformation, it must modernise its organisational culture and implement digital technologies and communications. This will allow it to take advantage of new opportunities and build an ecosystem with its contact audiences. The article's goals are to create a methodology for identifying the main obstacles to organisational culture development under the current circumstances and to evaluate, using India as a case study, how digital transformation affects organisational culture (including operational and communication components in addition to organisational culture) and changes the information economy.