Pricing Decisions and Company Competitiveness

The article is devoted to the interrelationships of the company's pricing policy and its competitiveness indicators. The paper describes the categories "pricing policy" and "pricing strategy", outlines their role in ensuring the company's competitive advantages in the market, and examines the main quality indicators for the implementation of pricing policy. Methodological research tools: models of interrelationships of price indicators with indicators of sales volumes, costs, profits, profitability, liquidity, solvency and financial stability of the company. The article examines the relationship between MTS PJSC's pricing solutions and its competitiveness indicators. Based on the analysis of the company's pricing strategies, an assessment of the impact of tariffs on services on the dynamics of revenue and profit from sales, profitability indicators of MTS PJSC is given. The assessment of the impact of MTS PJSC's pricing policy on its competitiveness is based on the interrelationships of profit indicators with indicators of liquidity, solvency and financial stability coefficients .