Survey shows continued growth in peer‐to‐peer fundraising for 2024

The latest data show that total revenues for 2024's 30 largest U.S. peer‐to‐peer (P2P) fundraising campaigns logged a solid 3% increase over 2023, according to an annual survey by the Peer‐to‐Peer Professional Forum. In total, these top performers raised a total of $1.14 billion in collective revenue, marking the third year since the pandemic that the sector has shown growth in revenue. That's about $32.7 million more than 2023, which itself followed a remarkable 18% increase in 2022 as peer‐to‐peer events rebounded from steep drops due to COVID‐era social‐distancing rules.