The Research on the Growth Pathways and Mechanisms of Tourism Economy Under Cultural-Tourism Integration: A Case Study of the 'Concert + Tourism' Model

The report of the 20th CPC National Congress proposes to "improve the modern cultural industry system and market system, and implement the strategy of driving major cultural industry projects. Insist on shaping tourism with culture and highlighting culture with tourism, and promote the deep integration and development of culture and tourism". The article study is guided by the theory of planned behavior , with three concerts and six attractions in Guangzhou, Foshan and Zhuhai as the sample collection sites. The data in this article was analyzed using a combination of Python crawlers and structural equations: firstly, 1,880 blog posts about "concert tourism" and "performance tourism" were crawled from the microblogging platform using Python crawlers. In order to further analyze the growth mechanism of the " concert + tourism " economy, a structural equation model was constructed. Based on the conclusions of the study, the article puts forward the following recommendations: strengthening resource integration, upgrading service facilities, enhancing publicity and promotion, promoting sustainable development, and deepening academic research. These strategies will help to better understand and utilise the "concert + tourism" model to achieve sustainable growth of the tourism economy and wide dissemination of local culture.