SPEECH FEATURES OF PSYCHIC BLOGGERS: FROM VERBAL MAGIC TO PSYCHOLOGICAL INFLUENCE

The article analyzes the speech and psychological characteristics of psychic bloggers who actively use social networks to distribute content related to mystical practices. In conditions of global uncertainty and heightened anxiety, such bloggers become manipulation tool, offering the audience the illusion of magical support and an individual approach. The purpose of the study is to identify linguistic and psychological techniques used to influence the audience, assess their impact, and consider the ethical aspects of such practices. The methods of content analysis, discourse analysis, psycholinguistic analysis, and case study were used to achieve these goals. The content analysis allowed us to systematize verbal and non-verbal methods of influence, such as the use of mystical terms, ritual phrases and visual attributes. The discourse analysis revealed ambiguous, and vague formulations that contribute to creating the effect of universality, and strengthening trust. Psycholinguistic analysis has shown how intonation, rhythm of speech, and word selection enhance the suggestibility of the audience. The main results of the study include the identification of key manipulation techniques, such as the use of fear, hope, and the desire for control. It has been established that psychic bloggers form the emotional attachment of viewers and contribute to their dependence, which often leads to financial losses and rejection of rational thinking. Ethical issues related to the lack of regulation of such practices are also discussed. The significance of the research lies in the development of recommendations for improving media literacy and critical perception of digital content. The results can be useful for educational programs aimed at protecting the audience from manipulative techniques and building resistance to unfair practices in the media space.