Employee Selection Team Communication Strategy in the Receptionist Recruitment Process in Maintaining Brand Identity (Case Study at Morrissey Hotel Jakarta)

This study aims to examine the communication patterns carried out by the employee recruitment team in the receptionist recruitment process at Morrissey Hotel Jakarta, and how these communication strategies play a role in maintaining the company’s brand identity. This study uses two main theories, namely Paul Argenti’s strategic communication model and Devito’s interpersonal communication theory. Argenti’s strategic communication model is used to analyze how the recruitment team develops an effective communication strategy in recruiting receptionists who not only meet job qualifications but can also maintain and strengthen the hotel’s brand identity. Meanwhile, Devito’s interpersonal communication theory is used to understand the direct interaction between the recruitment team and prospective employees in the selection process, and how this communication affects prospective employees’ perceptions of the company’s culture and image. The research method used is a case study with a qualitative approach, through in-depth interviews with members of the recruitment team, HR managers, and direct observation of the recruitment process. The results of the study show that the recruitment team at Morrissey Hotel Jakarta implements structured and adaptive communication, where each team member plays an active role in maintaining brand identity through consistent and clear messages. In addition, open and empathetic interpersonal communication between the recruitment team and prospective receptionists greatly influences selection decisions and prospective employees’ first impressions of the company. This study concludes that an integrated and effective communication strategy, supported by good interpersonal communication, is very important in maintaining the consistency of the company’s brand identity in the eyes of prospective employees. In addition, effective communication patterns in the recruitment team can improve the quality of employee selection and strengthen the relationship between the company and newly recruited employees.