An AMOS-SEM-Based Validation of a Measurement Framework for Social Media Engagement and Participatory Communication

With the increasing role of digital platforms in shaping community integration, developing culturally contextualized and theoretically grounded measurement tools to assess digital engagement and community attachment is essential, especially for urban migrant populations.Grounded in Media System Dependency (MSD) Theory and Communication Infrastructure Theory (CIT), this pilot study validates a four-factor measurement framework comprising WeChat usage intensity, WeChat dependency, participatory communication, and