THE INFLUENCE OF LASER PRINTING TECHNOLOGY IN THE PRODUCTION OF SOUVENIR PRODUCTS ON THE PROCESS OF DEVELOPING CORPORATE IDENTITY ELEMENTS

The research paper considers the possibilities and aspects of the influence of technologies and methods of production of souvenir products on the process of working on the design of the enterprise identity or elements of its corporate identity. The paper considers an example of souvenir production by laser cutting method, analyzes the features of the development of identity design taking into account this production technology.