Analysis of Retail Investors Attitude Towards IPO Investments With Special Reference to Coimbatore City

The investment behavior of retail investors in Initial Public Offerings (IPOs) plays a crucial role in capital markets, influencing both market stability and company valuations. This study aims to explore the attitudes and perceptions of retail investors towards IPO investments, focusing on key factors such as risk tolerance, financial literacy, past investment experiences, and external market influences. Through a combination of primary data collection and secondary research, this study examines the motivations, expectations, and challenges faced by retail investors when participating in IPOs. The research identifies critical behavioral patterns, including the influence of herd mentality, market sentiment, and regulatory policies on investment decisions. The findings suggest that while IPOs are perceived as attractive investment opportunities, concerns over risk, information asymmetry, and post-listing performance impact investor confidence. The study emphasizes the need for enhanced investor awareness, financial education, and transparent regulatory frameworks to foster informed investment decisions.