Impact of Native E-Commerce Shops Among Customers Belonging to Kanyakumari District

The E-Commerce sector is growing drastically across the globe, in the recent years, especially after the COVID-19 pandemic. It has provided the customer with greater accessibility to goods and services. It has impacted and transformed the ways through which business is done in the current scenario. It is extremely convenient for the customer. Hence, even the local retailers are adapting towards e-commerce facilities by developing their business with online apps. However, it should be noted that there is a wide range of challenges as well involved in e-commerce such as cyber-attacks, leading to data breaches and loss of customer trust (Gupta et al, 2023). The research objective of the study is to analyse the impact the local retailers have created among the customers in Kanyakumari District by transforming themselves in to e-commerce activities. The primary data collection is through convenience sampling, and the sample size is 120. The secondary data collection was through journals, books, websites and databases. The statistical analysis revealed significant differences between age and the benefits of e-commerce such as flexibility, time-saving, low cost, door delivery, and wide range of products. Similarly, significant challenges like lack of security, lack of bargaining power, hidden costs, and lack of trustable enterprise play a crucial role in the decisionmaking process of the customers. Addressing these concerns is essential in influencing customers' decision-making and fostering a more positive online shopping experience for all.