An Analysis of Awareness and Perception of Investors Towards Different Investment Avenues

Ever since humans shifted from a barter system to the use of precious metals and money, for the development and growth of individuals, the craziness to achieve the heights has always been a challenging area in each and every aspect. The objective of the study was to analyse the impact of socio-economic profile on the awareness of various investment alternatives. One more objective of this research was to check the perception of investors regarding various investment alternatives. Statistical tools like T-test, ANOVA and Factor analysis techniques were applied to fulfil the objectives of the study. The awareness of investment products was analysed through frequency and percentage analysis and influenced factors were extracted through EFA. The research design was descriptive cum exploratory in nature and the study sample included 600 salaried and business-class individuals from different divisions of Haryana District. The district was selected based on per capita income from every division. Multistage and purposive sampling were used for this research. According to the findings, economic, socio-cultural and demographic factors significantly influence investment behaviour. The level of awareness differs from one investment alternative to another. Further, it was found that Financial Preferability, Stability of Returns, Non-Liquid Alternatives, Tax Benefits and Convivence are the factors considered by investors when choosing an investment alternative. It has been observed that a lot of avenues are available in the market but a little education and awareness can assist the investor to select the proper instrument of investment