SOCIAL MEDIA INFLUENCER AS A SOCIAL ENTREPRENEUR AND THEIR ROLE IN COMMUNITY DEVELOPMENT

This article aims to conceptualize social media influencers as social entrepreneurs and their role in community development. This article analyses previous research papers and describes their definition and characteristics. Based on previous research how social media influencers are as social entrepreneurs is discussed in different areas like education and food and cooking. At last, how social entrepreneurs play a role in community development is discussed.