A Study on the Influencing Factors of the Fashion-Specific Climate Environmental Behavior: The Case of South Korean Women in Their 20s to 40s

This study aims to understand the impact of fashion consumption values, fashion climate environmental knowledge, climate crisis cognition, and climate change concern on fashion-specific climate environmental behavior. An online survey was conducted with 450 adult women aged 20 to 49. Fashion-specific climate environmental behavior was derived into two factors: product behavior and management behavior, and regression analysis was conducted using these as dependent variables. Among fashion consumption values, altruistic values positively influenced product climate environmental behavior, while economic and altruistic values positively influenced management climate environmental behavior. Fashion climate environmental knowledge and climate change concern positively influenced both product and management climate environmental behavior, whereas climate crisis cognition only influenced management climate environmental behavior. Educational efforts to enhance fashion consumers’ climate environmental knowledge and concern are expected to positively change fashion climate environmental behavior, ultimately providing solutions to the current climate crisis. This study has academic significance in empirically identifying the causal relationships between fashion-specific climate environmental behavior and various variables in a situation where the sense of crisis regarding climate change is intensifying, and it is expected that various perspectives of research utilizing this can be conducted.