The Role of CEO Experience and Focus on Firm Performance

Purpose -This paper investigates how CEO characteristics, strategic focus, and willingness to cannibalize influence firm performance across various dimensions, including profitability, return on investment (ROI), revenue growth, and innovation.Design/Methodology/Approach -Data were collected through a structured questionnaire administered to 315 firms, targeting top management respondents.Multiple regression analyses were conducted to assess the effects of CEO experience (breadth and depth), strategic focus (financial, marketing, optimization), and willingness to engage in market and technology cannibalization on firm performance.