THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND REPUTATION AND TRUST

User-generated content (UGC) has emerged as a pivotal force in the digital marketing landscape, reshaping brand reputation and trust. This research paper investigates the dynamic interplay between UGC and its influence on brand perception. Through a comprehensive analysis of literature, survey data, and empirical research, this study aims to elucidate the multifaceted relationship between UGC exposure, authenticity, valence, source expertise, diversity, platform choice, and emerging UGC platforms on brand reputation and trust.

Publication Details

Published
2025-01-01
DOI
https://doi.org/10.52783/eel.v15i2.2826
Citations
1
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
4.20
Controls
|||
ALL TIME
JAN
FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
article

THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND REPUTATION AND TRUST

1 citations
Digital Marketing and Social Media
4.20
article

THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND REPUTATION AND TRUST

article en
1 citations

Abstract

User-generated content (UGC) has emerged as a pivotal force in the digital marketing landscape, reshaping brand reputation and trust. This research paper investigates the dynamic interplay between UGC and its influence on brand perception. Through a comprehensive analysis of literature, survey data, and empirical research, this study aims to elucidate the multifaceted relationship between UGC exposure, authenticity, valence, source expertise, diversity, platform choice, and emerging UGC platforms on brand reputation and trust.

Openalex Percentile: Top 9%
Digital Marketing and Social Media
4.20
DOIOpen Access PDFOpenAlex
AI Navigator

Ask Laika to Summarize, Analyze, and Connect papers live on the map.

Summarize Papers & Methodologies

Extract key findings, datasets, and comparative methods across publications.

Benchmark Rankings & Visual Analytics

Rank top research institutions, authors, funders, topics, and journals by Field-Weighted Citation Impact (FWCI) and paper volume with instant charts.

Connect Distant Disciplines

Bridge topological clusters on the map to find hidden collaborative intersections.

THE INFLUENCE OF USER-GENERATED CONTENT ON BRAND REPUTATION AND TRUST · (2025) | TGRS Research Map | TGRS