Application of the Business Process Management (BPM) Methodology in the Process of Incorporating Human Talent in the Retail Business Sector

The lack of a well-defined onboarding process for new talent in a retail company specializing in beauty products and accessories for women has generated the need to undertake this research. The objective of which was to evaluate the positive impact that the implementation of business process management (BPM) could generate in this area, whose deficiencies lay in inadequate communication and the lack of appropriate digital tools. The study focused on three key dimensions to understand how this improvement could transform the process of integrating new talent. As a research method, an applied pre-experimental design was chosen, with a quantitative approach. Likewise, the survey was applied to collect data, using a questionnaire as a measurement instrument. As a result, it was observed that by following the characteristics and life cycle of the BPM methodological framework, it was necessary to implement digital actions and tools to optimize the process and generate positive impacts in its three dimensions. In addition, there was a 44% increase in the satisfaction and commitment of the participants in the process, a 47% increase in the positive perception about monitoring and tracking the entry of new talent, and a 38% increase in the perception about the distribution of tasks among the actors in the process. In conclusion, the application of the methodology has generated a notable improvement in the process, which has directly contributed to enriching the experience of new talents in the incorporation process of the retail.