Development and Evaluation of Accounting Information System and Shopee Open Application Programming Interface for a Small Business, Thailand

This research aimed to develop and evaluate an integrated Accounting Information System (AIS) with Shopee Open API for the Ban Huai Luek Agricultural Community Enterprise in Thailand, designed to enhance financial data management efficiency and optimize online marketing operations. The research employed a mixed-method approach, combining qualitative interviews with 30 stakeholders in three groups and quantitative assessments of system effectiveness with 388 consumers and 30 farmers. Interview findings revealed diverse stakeholder needs: Enterprise members prioritized financial management and operational costs, farmers emphasized security and technology access, while customers focused on e-commerce capabilities and market positioning. The developed AIS features 41 database tables and nine core functions, incorporating Shopee's e-commerce platform through Application Programming Interface (API) integration, enabling automated product listing, inventory management, and financial calculations. System evaluation demonstrated high user satisfaction across all groups. Consumer analysis showed an overall strong approval, with security and perceived benefits ranking highest, while performance efficiency scored lowest. Farmer assessments indicated high satisfaction, with ease of use and system accuracy rated highest, though security concerns emerged during initial technology adoption. Demographic factors, particularly age and income, significantly influenced user perceptions.