Sentiment Analysis: An Insightful Literature Review

Understanding the consumer is becoming crucial in today's customer-focused company culture. Sentiment analysis is one of many methods that can be used to evaluate the public’s sentiment toward a specific entity in order to generate actionable knowledge. In the commercial sector, sentiment analysis is critical in enabling businesses to establish strategy and obtain insight into user feedback on their products. Unfortunately, there are still many companies that do not hear customer feedback and run the business as usual, even though there is an analysis of sentiment that can reflect services and products of companies. The problem can be overcome by implementing sentiment analysis. When a company implements sentiment analysis, they can more easily discover what the consumers want, what they disapprove of, and what measures can be taken to sustain, which will help companies improve their products and services' performance. The purpose of this paper is to find out the uses of sentiment analysis in a company and the methodology that companies use to implement sentiment analysis. The research used in this paper was done by reviewing 22 papers that discuss sentiment analysis. This paper aims to learn more about the methodology and uses of sentiment analysis in a company.