Production: Features of New Product Release in Russia

In this article, we will consider the current aspects of developing a market strategy in the context of growing e-commerce and a changing economic environment. In the fi rst section, we will talk about what may be associated with an increase in demand for the company's products. The problem of a shortage of qualifi ed personnel is also discussed; 60% of employers from the private sector have diffi culty fi nding specialists. Our company's experience in solving this problem is presented.