The apparent charm of glocalisation. Polish Netflix and politics of representation

In this article Netflix is presented in the context of its global and glocal activities in Polish media market. Glocalisation is understood as local execution of global interests. Author regards Netflix Originals—productions identified by the streaming giant’s logo—as glocal strategy that creates specific criteria of representation. Analysis of Polish Netflix Originals enables locating inconsistencies, falsehoods and doubtful interpretations of local identity, including the identity of the members of the LGBT community. In order to better understand and problematise key issues of representation two paradoxical terms are introduced: exotic domestication and universal particularity.