The effect of doll blind box uncertainty on consumers’ irrational consumption behavior: the role of instant gratification, Gambler’s fallacy, and perceived scarcity
This study clarified the psychological mechanisms underlying irrational consumption behavior among blind box consumers. Moreover, it provides specific suggestions for blind box consumer, product stakeholders and policymakers to better advocate rational consumption behavior.
Authors
- Ye Xu (ORCID: https://orcid.org/0000-0003-1246-1915)
- Haonan Zhang (ORCID: https://orcid.org/0009-0001-5752-5997)
- Fangyu Xia (ORCID: https://orcid.org/0009-0004-7528-3145)
- Xigang Yuan (ORCID: https://orcid.org/0000-0002-2639-5237)
Institutions
- Macau University of Science and Technology (MO)
- Jiangsu University of Technology (CN)
Publication Details
- Journal
- BMC Psychology
- Published
- 2025-04-03
- DOI
- https://doi.org/10.1186/s40359-025-02644-w
- Citations
- 2
- Primary Topic
- Consumer Retail Behavior Studies
- Type
- article
- Field-Weighted Citation Impact
- 4.15