Research on Core Competency Indicators for Battery Electric Vehicle Sales Personnel: Aligning with SDG Goals for Sustainable Mobility and Workforce Development

This research investigates the core competency indicators required for battery electric vehicle (BEV) sales personnel to effectively contribute to the growth of the BEV industry and the transition toward sustainable mobility. As global efforts to reduce carbon emissions intensify, this study identifies the necessary competencies to equip BEV sales teams in navigating the complexities of BEV adoption. This study employs a structured Delphi methodology, gathering insights from a panel of 15 industry professionals, to define and validate key competency dimensions. These competencies are categorized into four main dimensions—professional knowledge, professional ability, professional attitude, and personal traits—and further subdivided into 20 sub-dimensions and 58 specific indicators. Essential competencies include technical expertise in BEV technology, communication skills, customer relationship management, sales techniques, and proficiency in after-sales services. The findings emphasize the significant role of continuous learning, work attitude, and the integration of digital tools in driving sales effectiveness and customer trust. Furthermore, the competency framework developed in this study aligns with the United Nations Sustainable Development Goals (SDGs), particularly SDG 9 (industry, innovation, and infrastructure), SDG 11 (sustainable cities and communities), and SDG 4 (quality education). The framework offers practical insights for recruitment, training, and performance evaluation, ensuring that BEV sales personnel are well-prepared to foster the widespread adoption of electric vehicles, thereby contributing to a sustainable and low-carbon future.