The evolution of aggregators in the russian hospitality industry: the impact of the withdrawal of international platforms from Russia

The study examines the development of aggregators in the Russian hospitality industry against the background of the departure of international platforms such as Booking.com. The changes in the market structure, new players and their impact on consumer preferences are analyzed. The study is based on data on the dynamics of aggregator usage, as well as surveys of market participants and consumers. The results show that the departure of Western companies has opened up new opportunities for domestic aggregators, contributing to their growth and innovation