Ecosystem Approach Use in the Economic Analysis of Business Entities

Relevance. Despite the emergence of new types of economic analysis, the methodology of its implementation remains unchanged. Method. The methodological basis of the research is made up of general scientific methods: comparison, generalization, analysis, and synthesis. Results. The study resulted in a revision of the approach to the coordination of targets, indicators and interests of the parties using ecosystem approach, where the key condition for the development of an ecosystem is the balance of its subsystems. An indicator of the ecosystem’s performance is the degree to which targets are met both in the ecosystem as a whole and for each participant, including brand and digital platforms.