Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market

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Authors

Publication Details

Journal
Middle East J of Management
Published
2025-01-01
DOI
https://doi.org/10.1504/mejm.2025.10070376
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market

Hayat Ayar, Rabia Tuna
Middle East J of Management
Digital Marketing and Social Media
article

Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market

Hayat Ayar, Rabia Tuna
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Middle East J of ManagementVol. 12(4)
Industry, innovation and infrastructure
Openalex Percentile: Top 91%
Digital Marketing and Social Media
DOISourceOpenAlex
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Exploring masstige marketing strategy between American versus Asian smartwatch brands in an emerging market — Hayat Ayar, Rabia Tuna · Middle East J of Management (2025) | TGRS Research Map | TGRS