How Does Points System Facilitate Rural Revitalization? A Case Study of Xinqi Village in Ningxia, China

China’s rural revitalization strategy demands innovative governance tools to address persistent challenges at the grassroots level. This study investigates how the rural points system contributes to rural revitalization, focusing on Xinqi Village in Ningxia as a case study. Guided by a theoretical framework that links governance dilemmas, institutional mechanisms, and revitalization outcomes, the paper analyzes the system’s formation, operation, and effects. Theoretically, the points system emerges from the interplay of interest-based competition, face-saving mediation, and social empowerment. It operates through a combination of management tools and incentive structures. Empirical findings indicate that the system improves rural revitalization by enhancing ecological livability, promoting civic behavior, and strengthening governance. However, its impact on industrial development and living standards remains limited. Key challenges include unclear institutional goals, poorly designed indicators, and a lack of material incentives. The paper concludes with policy recommendations to refine the system and argues that its application in underdeveloped rural areas offers valuable lessons for wider implementation in China and beyond.