Modeling the amplification of epidemic spread by individuals exposed to misinformation on social media

Understanding how misinformation affects the spread of disease is crucial for public health, especially given recent research indicating that misinformation can increase vaccine hesitancy and discourage vaccine uptake. However, it is difficult to investigate the interaction between misinformation and epidemic outcomes due to the dearth of data-informed holistic epidemic models. Here, we employ an epidemic model that incorporates a large, mobility-informed physical contact network as well as the distribution of misinformed individuals across counties derived from social media data. The model allows us to simulate various scenarios to understand how epidemic spreading can be affected by misinformation spreading through one particular social media platform. Using this model, we compare a worst-case scenario, in which individuals become misinformed after a single exposure to low-credibility content, to a best-case scenario where the population is highly resilient to misinformation. We estimate the additional portion of the U.S. population that would become infected over the course of the COVID-19 epidemic in the worst-case scenario. This work can provide policymakers with insights about the potential harms of exposure to online vaccine misinformation.

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Publication Details

Journal
npj Complexity
Published
2025-04-02
DOI
https://doi.org/10.1038/s44260-025-00038-y
Citations
7
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
29.41

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article

Modeling the amplification of epidemic spread by individuals exposed to misinformation on social media

Alessandro Flammini, Francesco Pierri, Filippo Menczer, Santo Fortunato et al.
7 citations
npj Complexity
Misinformation and Its Impacts
29.41
article

Modeling the amplification of epidemic spread by individuals exposed to misinformation on social media

Alessandro Flammini, Francesco Pierri, Filippo Menczer, Santo Fortunato, Yong‐Yeol Ahn, Matthew DeVerna
article en
7 citations

Abstract

Understanding how misinformation affects the spread of disease is crucial for public health, especially given recent research indicating that misinformation can increase vaccine hesitancy and discourage vaccine uptake. However, it is difficult to investigate the interaction between misinformation and epidemic outcomes due to the dearth of data-informed holistic epidemic models. Here, we employ an epidemic model that incorporates a large, mobility-informed physical contact network as well as the distribution of misinformed individuals across counties derived from social media data. The model allows us to simulate various scenarios to understand how epidemic spreading can be affected by misinformation spreading through one particular social media platform. Using this model, we compare a worst-case scenario, in which individuals become misinformed after a single exposure to low-credibility content, to a best-case scenario where the population is highly resilient to misinformation. We estimate the additional portion of the U.S. population that would become infected over the course of the COVID-19 epidemic in the worst-case scenario. This work can provide policymakers with insights about the potential harms of exposure to online vaccine misinformation.

npj ComplexityVol. 2(1)
Politecnico di Milano (IT)
National Science Foundation, John S. and James L. Knight Foundation, Craig Newmark Philanthropies, European Commission, Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung, Ministero dell’Istruzione, dell’Università e della Ricerca, Army Research Office
Good health and well-being
Openalex Percentile: Top 0%
Misinformation and Its Impacts
29.41
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