Place Attachment and its Impacts towards Pro-Environmental Behavior Intention among Urban Park Visitors

Numbers of studies showed that there was a consistent connection between a sense of place and pro-environmental behavior intention. It is crucial to understand what makes people feel attached to the place and the factors that contribute to its behavior intention. Limited research has been done to investigate the interaction between place attachment and pro-environmental behavior especially in green space settings. This study investigated the relationship between place attachment and pro-environmental behavior intention at Temerloh Lake Garden, Pahang, Malaysia. The intensity of place attachment and pro-environmental behavior intention were measured using the structured questionnaire followed by an analysis of the relationship between these two constructs using correlation analysis and descriptive statistics analysis. A total of 376 respondents were involved in this study and found out that there is a positive correlation between valuing a place and their willingness to volunteer in environmental activities. However, visitation pattern to the park indirectly influenced the intensity of place attachment thus affecting their pro-environmental behavior intention. This study provides valuable insights in examining the pro-environmental behavior intention among park visitors that park managers should focus to improve the effectiveness of the green space setting in delivering numerous benefits for human quality of life.