The Influence of Sales Promotion on Purchasing Decisions At Mini Markets in The Gayo Lues District Community

This study aims to analyze the influence of promotion on purchasing decisions in choosing a place to eat in Makmur Swalayan Blangkejeren, both partially and simultaneously. Using an associative method, this study involved 100 respondents as a sample, and data were collected through questionnaires. The analysis technique used is multiple linear regression. The results of the study show that promotion has a positive and significant influence on purchase decisions. Simultaneously, promotions have a positive and significant effect on customer decisions, as shown by the value of Fcal 41.433 greater than Ftable 3.94