Assessing the Supply–Demand Matching and Spatial Flow of Urban Cultural Ecosystem Services: Based on Geospatial Data and User Interaction Data

Cultural ecosystem services (CESs) reflect the interaction between ecosystems and human well-being. Owing to constraints in data availability and existing methodological limitations, deriving information from non-material ecosystem attributes was inadequate. We took Yulin City, located in the northern Shaanxi Loess Plateau, as a case study. Based on open-source geospatial data and user interaction data from social media, a coupled multi-source model was applied to elucidate the spatial distribution of CESs’ supply–demand flow. The Maxent and LDA model were utilized to quantify CES supply–demand, whereas the breakpoint and gravity model were applied to explain the direction and intensity of CES flow. The results indicated the following: (1) aesthetic was the most perceivable CES in Yulin, with 27% high supply areas and four demand topics. And the perception of the educational CES was the least pronounced, with only 2% of high supply areas and two demand topics. (2) Yulin exhibited a notable mismatching in CES supply–demand, with the supply–demand matching area constituting only approximately 10%. In the center of the city, CESs displayed a spatial pattern of a supply–demand deficit, while areas farther from the city center presented a spatial pattern of a supply–demand surplus. (3) The flow of CESs followed a pattern of movement from peripheral counties to central counties and from less developed counties to more developed counties. We proposed the following targeted recommendations: introducing low-perception CESs to promote the enhancement of ecosystem services (ESs); and alleviating CES supply–demand mismatches by enhancing transportation accessibility and protecting the ecological environment. Simultaneously, attention should be directed towards the developmental disparities between counties, providing differentiated guidance for CES spatial flow. Our study provided a theoretical foundation for understanding CES supply–demand flow and offered scientific insights for the spatial development of urban CES.