On Problems of Disseminating Traditional Consumption Culture of the “Blue Food: on the Example of a Documentary Film

Objective: We have analyzed traditional agricultural methods and inherited manual farming techniques in the Western region of Mongolia for cultivating and preparing food and drink products from various plants, as shown in the documentary films “Barley Grown in the Heart” and “How Are You?” Using the case study method to highlight their value, and also the importance of preserving the historical record of the traditional culture of the ethnic groups in Mongolia. Theoretical Framework: According to cultural scientists, a technologically advanced civilization makes it possible to introduce a large number of people to cultural achievements through the use of various media, including books, radio, and television and tourism thousands of people have access to a great variety of television programs about culture, and this is precisely where the social benefit and advantage of civilization lies. In other words, civilization is a condition for the wide dissemination of cultural values. Method: Regarding research methodology, we have used popular scientific methodology, symbology, and content analysis of the documentary film fragments (content, form, and structure). Results and Discussion: This study is part of a dissertation thesis on the topic “Rituals, and Symbols of the “Blue Food” in Mongolia (on an example of Five Types of Grains), and we have created a documentary film based on the results of the research. Research Implications: The documentaries mentioned above and the documentary films being made within the framework of our dissertation thesis are becoming sources and foundations for subsequent research and coming into the research circulation. Originality/Value: These documentaries are of great significance in disseminating and recognizing the local culture of rye processing and consumption among ethnic groups, as well as preserving the intangible cultural heritage using contemporary screen art.