Self-drive network development for socio-economic tourism: a mixed-method approach
This article describes a study that uses mixed-methods research to evaluate and develop the self-drive tourism network. For the data envelopment analysis (DEA) of the cross-efficiency model, routing evaluation indicators of road infrastructure and facilities, as well as sideway facilities, were selected as factors of traveling value. The survey technique with such a journey checklist and the stakeholder focus group approach from various related fields help to obtain valuable data. The evaluation results show that the optimization problem-solving tool of DEA is suitable for rating the valuableness of the route. Moreover, findings were shared by a wide range of stakeholders resulting in the completion of self-drive tourism networks represented by the different traveling plans to optimize socio-economic tourism. It is also possible to boost the tourism industry under the constraints of travel result from COVID-19 pandemic.
Authors
- Suriyan Jomthanachai (ORCID: https://orcid.org/0000-0002-0031-0493)
- Patcharaporn Bunlueng
- Nattakan Rattanapan
Institutions
- Prince of Songkla University (TH)
- Management Sciences (United States) (US)
Publication Details
- Journal
- Cogent Social Sciences
- Published
- 2025-04-04
- DOI
- https://doi.org/10.1080/23311886.2025.2482116
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00