Scenario Shared Instance Modeling for Click-through Rate Prediction

Multi-scenario recommendation (MSR) is a popular training paradigm in industrial platforms for uniformly integrating information from multiple scenarios and serving them simultaneously. A key challenge in MSR research is accurately identifying the commonalities and distinctive information between scenarios. Currently, most existing MSR methods focus on implicitly extracting this information from the architectural level. However, this continues to increase the complexity and training overhead of MSR. Furthermore, the custom components responsible for extracting implicit information in each MSR method are too dependent on the specific MSR architecture and are not easily reused in other methods. Given these challenges, we first show in a motivating experiment that it may be beneficial to explicitly select a reasonable set of shared instances that can affect parameter optimization in all scenarios during the training of MSR, i.e., to explicitly obtain the critical information required for MSR from the data level. Then, this paper proposes SSIM with an adaptive selection network. Specifically, SSIM can be integrated with existing MSR methods in a lightweight way to adaptively select an informative and shareable subset of instances from each scenario to improve recommendations. In particular, the selected multi-scenario shared subset has extraordinary reusability and can be easily saved to benefit model training of various future MSR models. Finally, we evaluate SSIM and demonstrate its effectiveness through experiments on two public multi-scenario benchmarks and an online A/B test.