Sustainability Challenges and Opportunities in Luxury Fashion: A Response to Policy Deregulation in the United States

This commentary explores the implications of recent U.S. policy shifts on the luxury fashion industry, including withdrawal from the Paris Climate Agreement and dismantling of Diversity, Equity, and Inclusion (DEI) initiatives. It highlights the challenges for American brands competing in European markets with stricter sustainability frameworks. The analysis underscores the importance of aligning with European standards, adopting sustainable supply chains, and leveraging technologies like Digital Product Passports to ensure compliance and consumer trust. By examining examples from leading luxury brands, the commentary outlines strategies for navigating regulatory disparities and proposes relevant research questions warranting investigation.