Research on Campus Rhymes from the Perspective of Generalized Rhetoric

本文收集调研校园顺口溜，运用广义修辞学理论，力图透视校园顺口溜文化现象背后的主体心态和价值取向。从话语层面看，校园顺口溜讲究押韵、句式整齐、大量使用排比手法。从诗学层面看，一些校园顺口溜不啻为精彩的文艺短章，具有较强的诗学意味和文化蕴涵。从修辞哲学层面看，校园顺口溜投射出社会转型时期年青一代力图融入社会、彰显自我的所思所想，有些顺口溜甚至提供了一个反思社会舆情、改进人才培养方案的窗口。Collecting campus rhyme and applying the theory of general rhetoric, this study aims to delve into the subjective mindset and value orientation behind the cultural phenomenon of campus rhymes. At the discourse level, campus rhyme is characterized by rhyming, well-structured sentences, and frequent use of parallelism. At the poetic level, some campus rhymes are no less than brilliant literary vignettes, boasting strong poetic implications and cultural connotations. From the perspective of rhetoric and philosophy, campus rhyme projects the thoughts and feelings of the young generation in the process of social transition as they strive to integrate into society and assert their individuality. Some rhymes even offer a window for reflecting on public sentiment and improving talent cultivation programs.