The Roles of Cultural and Leisure Tourism: An Overview of Research Approaches

This review publication contributes significantly to the advancement of culture and leisure tourism research area, identifying a substantial increase in research interest over the past few years. The paper aligns with the UNWTO's recent emphasis on developing cultural tourism strategies, highlighting the need for destinations to manage tourism effectively, develop tourist products, and strengthen cultural tourism policies. Experts underscore the crucial role of travel promotion, advertising, preservation efforts, and public-private sector collaboration in driving growth in cultural and leisure tourism. This research delves into the future of leisure tourism, exploring how leisure time, economic development, and consumer behavior will evolve and impact tourism. The study concludes by discussing cultural and leisure tourism activities and proposing potential future research topics, including safeguarding tangible and intangible cultural assets and catering to the growing interest in indigenous cultures and traditional practices.