Improvement of the Quality of Services at the Instituto Tecnológico de Nuevo Laredo

This study highlights the importance of improving service quality in higher education, focusing on the Technological Institute of Nuevo Laredo. To address high competition and student attrition, it is essential that faculty and staff provide exceptional service, fostering student satisfaction and retention. The study assesses the impact of staff training on improving educational service quality through field research, including direct observation and digital surveys. The findings emphasize the value of customized training programs to meet the technical, behavioral, and managerial needs of employees, enabling effective performance and adaptability. The study concludes that staff training is crucial to institutional success, as it improves the student experience, strengthens the institute's reputation, and provides a competitive advantage.