Strategies For Business-Oriented Management of Private Schools for Sustainability in the Bangkok Metropolitan and Suburban Area

This research aims to 1) examine the current and desired state of business-oriented school management, 2) explore effective management practices for private school sustainability, and 3) propose business-oriented management strategies for the sustainability of private schools in Bangkok and its metropolitan areas. A mixed-methods approach was used. Phase 1 examined the current and desired state of business-oriented school management. The study surveyed 378 private school administrators and teachers, selected through stratified random sampling. instrument, and was collected from all 378 participants (100% response rate). the necessary index. Phase 2 explored the best management practices for sustainability. Semi-structured interviews were conducted with 12 administrators and teachers from well-managed private schools. Data was analyzed through content analysis. Phase 3 proposed business-oriented school management strategies. Eight administrators and teachers participated in drafting strategies, while 30 experts, administrators, teachers, and parents evaluated them through focus groups and feedback sessions. findings reveal.1) Current Desired States of Business-Oriented School current state rated, with highest rating in the key activities aspect. The desired state was rated at the highest level, with customer relationships ranked as the most critical area for improvement.2) Effective management practices emphasized parent and student engagement, distinctive curricula, and personalized services. Enhancing English proficiency and integrating technology were key differentiators. Online communication and collaborative networks were leveraged to reduce costs and build community trust.3) The proposed business-oriented management strategy consists of four key approaches: sustainable quality management, strengthening educational networks, teacher competency development, and sustainable learning management.