The Game Changing Impact of Artificial intelligence in consumer decision making in online shopping: A post COVID Analysis

This paper proposes the conceptual evaluation of the emergence of artificial intelligence in client conduct and their selection-making in online purchasing and the game-converting impact of artificial intelligence: A post-COVID analysis. The COVID-19 Pandemic has shifted each sector, online buying isn't always top-notch. This observation has explored the function of AI along with personalized recommendation machines, predictive analysis, and virtual help it’s proved that AI has an impact on consumer online purchase selection making, for this study the number one information is accrued the use of Stratified sampling technique. The amassed facts are analyzed in the usage of SPSS with suitable gear like T-check, ANOVA, and Chi-Square. Data was accumulated from 50 respondents for this paper It is analyzed that the pandemic has extraordinarily modified our history. Era Z is especially privy to AI and its effect on their decision-making making but they had been strongly agreeing that AI’s recommendations are influencing their choice-making in online purchasing and the respondents had been acknowledging Artificial intelligence Helps to automate the repetitive undertaking, Allowing customers to find out new products, Personalized product recommendations, And Helps to deduct fraudulent products. This paper will help the rising researchers and students who are keen to understand the game-converting impact of synthetic intelligence in customer decision-making.