Assessing the Growth of Digital Assets and Youth Perception: A Comprehensive Study

In the era of digitalization, the increase in financial literacy, and the influence of digital media have predominately increased interest in youths towards digital assets. Digital assets comprising cryptocurrencies, NFTs, and digital assets have been an alternative investment option for traditional assets. Digital assets possess many challenges such as regulatory framework, volatility, and security risks about investments. It is important to study the awareness and perception of youths toward digital assets to frame regulations and also to educate them on the pros and cons of investing in such assets. Researchers have examined whether youths are inclined toward digital assets, the factors affecting the youth toward investments in digital assets, and the level of awareness about various digital assets. The current study aims to comprehend the growth of digital assets and the perception of youth toward these assets by adopting the mixed-method approach. Both primary and secondary data are used in research. Secondary data is used to assess the growth of digital assets from past years and also structured questionnaire is used to collect data from youths on their perception of investments in digital assets. The results of the research reveal that among 100 respondents only 6% of them are not familiar with digital assets, lack of regulation, and market volatility form the biggest risk associated with investments in digital assets. Bitcoin has a higher market capitalization than all other cryptocurrencies. The conclusion of the study exhibits the positive perception towards investment in digital assets and the present study provide a valuable insight into investment behavior of youths towards digital assets, future studies can consider specific psychological factors and different age group to deeper knowledge.