The Effect of Artificial Intelligence on Global Cinema Business and Cinematic Narratives

The purpose of this study is to explore the profound impact of artificial intelligence (AI) on the intersection of global cinema business and cinematic narratives, with a specific focus on select Indian films. As AI technologies continue to permeate the film industry, this study will investigate their influence on storytelling techniques, narrative structures, and overall cinematic aesthetics within the context of Indian cinema. By analysing a curated selection of Indian films, the research aims to discern how AI applications are shaping content creation, and the broader cinematic landscape. The study's findings will add to our understanding of the complex interactions that exist between artificial intelligence (AI) and the artistic, cultural, and business aspects of Indian filmmaking. The paper aims to shed light not only on the transformative potential of AI in film production but also provide valuable implications for filmmakers, industry stakeholders, and scholars seeking to navigate the evolving dynamics of global cinema in the digital age. The crux of this research paper lies in the discernment of how artificial intelligence (AI) manifests within select Indian films—specifically, "Enthiran" (2010), "Ra.One" (2011), "Krrish 3" (2013), "Kaththi" (2014), "2.0" (2018), "Android Kattappa 5.25" (2019), and "Saaho" (2019)—and how these manifestations, whether embedded within basic technological frameworks or interwoven intricately into narrative elements, contribute substantively to the cinematic storytelling process. A methodological approach based on descriptive analysis will be used in this study.The study will apply Media Ecology Theory to explore the transformative impact of artificial intelligence on the intersection of global cinema business and cinematic narratives.